Endemol Shine Group, today announced the extension of their partnership with MSC Cruises, the Swiss-based world’s largest privately-owned cruise company and market leader in Europe, South America & the Gulf. Following the introduction of the MasterChef at Sea programme for adults last year, MSC Cruises will launch a brand-new kids’ cooking competition, MasterChef Juniors at Sea.
MasterChef Juniors at Sea is currently available on MSC Seaview, and will roll out across the rest of the fleet from starting March 2019. Open to kids aged 4–12, the programme brings the hugely popular and globally-recognised MasterChef show to life onboard in the form of a two-stage cooking competition. Guaranteed to keep the entire family entertained, the activity will also help inspire a new generation of children to take an interest in food, cooking and culinary arts. MasterChef Juniors at Sea will introduce kids to a number of ingredients and techniques from around the world and cultivate creativity in the kitchen.
Endemol Shine North America today announced all-new consumer products inspired by the popular series, which both air in the U.S. on Netflix. The Black Mirror NOSEDIVE social board game and Loot Crate products as well as the Peaky Blinders 2019 Wall Calendar will be available for holiday gifting.
NOSEDIVE, the first-ever social board game inspired by the Black Mirror episode of the same name is produced by Asmodee and launches exclusively in Target stores. Loot Crate’s January “Binge”-themed box will feature Black Mirror branded t-shirt, pair of socks and a collectible pin inspired by the Emmy Award-winning episode U.S.S. Callister.
The Peaky Blinders 2019 Wall Calendar features series stars and fan favorites Cillian Murphy, Paul Anderson, Helen McCrory, Sophie Rundle and more. Calendars are now available at Amazon and Calendars.com.
In the UK, in partnership with gifting specialists, Kimm & Miller, a brand-new range of MasterChef gift sets will launch later this year. Available in Debenhams stores, the gift range includes Apron with Spices, Mini Saucepan Servers with condiments, Spice Rack and Pestle & Mortar with herbs.
Earlier today, Endemol Shine North America announced a partnership with SCS Direct Inc., a leader in consumer products, to launch an all-new line of small kitchen appliances inspired by America’s most-watched cooking competition series, MasterChef. Available immediately, the MasterChef collection features ten distinctive kitchen countertop appliances and can be purchased on Amazon and Macys.com.
MasterChef is the most successful cookery television format. The MasterChef brand extends into a range of successful commercial activities across multiple platforms including worldwide publishing, consumer products, live events and global travel experiences.
Endemol Shine Group, today announced a licensing partnership with Mint Reading for the Humans brand. The announcement follows the news in China of a local Mandarin language adaptation of the critically acclaimed drama Humans, which started filming in early July.
Mint Reading delivers English learning products via the Wechat platform that reaches 1.04 billion users in China. Launched in June 2016, Mint Reading aims to help readers wanting to learn or improve their English, by aiding the reading of three to four English language books (or other English language content) over 100 days.
The partnership will see scripts of the UK version of Humans Season 1, divided into 100 days of 15 minutes reading content. All dialogue in the scripts are from the original show and readers can also listen to accompanying audios in English.
The Group’s impressive portfolio includes award-winning dramas Peaky Blinders and Black Mirror, animated hits Simon’s Cat and Mr Bean, and popular global formats such as MasterChef, Hunted, Pointless, Tenable, The Wall and Wipeout.
To celebrate Simon’s Cat’s 10th birthday this year, Endemol Shine Group will be hosting drinks and a live drawing session at their stand on Tuesday 9th October. The award-winning animator and Simon’s Cat creator, Simon Tofield, will meet guests and create one-of-a-kind bespoke illustrations for visitors.
In celebration of this year’s BLE theme, Food & Beverage, on Wednesday 10th October there will be two live sessions in the food activation area with this year’s MasterChef UK winner Kenny Tutt, and Ping Coombes, MasterChef UK winner 2014. The MasterChef champions will host mystery box challenges with the audience, where there will be the chance to win mini mystery box gifts.
Endemol Shine Group will showcase their portfolio, at Stand: National Hall - E100
MasterChef The Classics with a Twist is a brand-new recipe collection that brings together a decade of MasterChef champions, as they get creative in the kitchen and put their unique twist on 100 classic dishes. The secret to being a MasterChef winner is knowing how to take an ordinary dish and making it extraordinary, and the ambitious yet achievable recipes in this collection will show you how to do the same.
Discover deliciously different dishes from the winners including James Nathan, Mat Follas, Dhruv Baker, Tim Anderson, Shelina Permalloo, Natalie Coleman, Ping Coombes, Simon Wood, Jane Devonshire and Saliha Mahmood-Ahmed, and Celebrity MasterChef 2017 winner Angellica Bell. The champions show you how - with a little MasterChef flair - you can transform familiar, time-honoured classics into something spectacular, with new, exciting flavour combinations and stunning presentation ideas.
With forewords by judges John Torode and Gregg Wallace, MasterChef The Classics with a Twist includes insightful interviews with the champions from the past ten years. The interviews reveal how the series has inspired them to cook with imagination, their highlights from the show, their food heroes, plus advice for budding MasterChefs.
Please contact Megan Blackmore for more information about licensing opportunities
+44 (0)208 222 4969
Email Megan Blackmore
Endemol Shine Group Licensing
Shepherds Building Central
London W14 0EE