We control brand licensing rights to some of the most high profile and creative IP in the world. From Entertainment to Scripted through to Animation and Game Shows, this diverse portfolio offers commercial opportunities in multiple categories.

Latest News

1 July 2019
Simon’s Cat continues international growth with further agent appointments

Independent licensing agency Plus Licens have been appointed agent across the Nordics and CEE. Award-winning licensing company CLICK! will oversee the licensing programme in Southeast Asia and Hong Kong.

The agents will manage a burgeoning list of deals including board games, apparel, personal care, pet accessories, plush toys and figurines as well as calendars and stationary. They will work closely with the Simon’s Cat team to build on the existing licensing programme in addition to opening up new opportunities in their respective regions.

Plus Licens and CLICK! join existing agents for Simon’s Cat including Lizenzwerft for Germany, Austria and Switzerland, License Connection in the Benelux, Enpop in South Korea and Block 12 in China.

Jane Smith, Group Director, Brand Licensing & Gaming, Endemol Shine Group, said, “Simon’s Cat is attracting new fans all around the world and these appointments are testament to brand’s continued appeal and success. These are key markets for us with real opportunities for growth across a variety of categories in brand licensing.”

28 May 2019
Just Games and Endemol Shine Group join forces for the launch of the Peaky Blinders Board Game

Just Games, in collaboration with global content creator, producer and distributor Endemol Shine Group, announced the launch of a board game based on the popular British drama series Peaky Blinders. The Peaky Blinders board game is scheduled for October 2019, and allows players to follow in the footsteps of the notorious Shelby family. The development and launch of the Peaky Blinders board game is the first board game collaboration between the two media companies.

Travel back to the golden twenties, into Birmingham, after the first World War. Play your own role in a war between different factions. Increase your personal stats like charisma, strength and intellect to overcome your enemies and accomplish your missions. But you can’t do all of this alone. Create a network of friends and enemies, make investments and confront your biggest competitor, to win!

13 May 2019
The world’s first official Peaky Blinders escape rooms are set to be unveiled

Endemol Shine Group have agreed a deal with a Midlands-based operator Escape Live to bring the first experiences to Birmingham later this year – with plans to expand across the UK.

Jas Sodhi, managing director at Escape Live, said: “This is fantastic news for Peaky Blinders fans everywhere and we’re looking forward to re-imagining this international drama phenomenon into a number of escape experiences.

“The first rooms will be coming to Birmingham soon and we can’t wait for fans of the series to see what we have planned.

“We have acquired a new property which will be the home of the new experiences and we believe the character of that building fits the series perfectly.”

Jane Smith, Director, Brand Licensing & Strategy for Endemol Shine Group, added: “There is a huge appetite from audiences to take part in experiences based on the Peaky Blinders series and it is key for us to ensure that the official products and events live up to fans expectations.

“We are delighted to have teamed up with the experienced team at Escape Live who will bring the Peaky Blinders series to life and deliver an outstanding experience which will really wow players.”

Latest News

26 Apr 2019
First ever Peaky Blinders virtual reality drama game to launch in 2020

Peaky Blinders’ fans and VR gaming enthusiasts can, for the first time, infiltrate the underground criminal world of the urban street gang. They will undertake a covert and unorthodox mission and defeat a rival gang.

If successful with the mission, they will earn their cap and be a fully-fledged member of the Peaky Blinders, every fan’s dream!

Players will come face-to-face with new and well-known characters, explore iconic locations in Small Heath, such as the Shelby’s illegal betting shop, and be able to raise a virtual glass of Irish whiskey in The Garrison Pub. They will be immersed in Peaky Blinders’ world and the dramatic action that unfolds as the story progresses.

The game from new VR studio Maze Theory will be available across all VR platforms from Spring 2020 and be localised for key territories across the globe.

23 Apr 2019
Endemol Shine North America launch first ever MasterChef Junior Live Experience

MasterChef Junior Live! will visit 10 cities in the U.S. and feature cooking competitions inspired by the hit television series, Q&A sessions, meet & greets with past contestants and fan favourites and more. Kicking off in Joliet, IL, on Thursday, Oct. 3, MasterChef Junior Live! will visit cities around the U.S., including Pittsburgh, Indianapolis, Dallas, Austin and more.

“TCG is thrilled to bring MasterChef Junior Live! to audiences around the United States. The show will bring great moments from the TV show to a LIVE setting. We hope families enjoy watching and participating in the show as much as we are having fun creating it,” said Stephen Cook, President of TCG Entertainment, a leading producer in the family entertainment industry.

Additional dates for 2020 are expected to be announced later this year and the tour is being booked by WME Agency. Tickets can be purchased at MasterChefJuniorLive.com.

17 Apr 2019
The world’s first “MasterChef, the TV Experience” restaurant launches in Dubai

Wednesday 17 April saw the launch of MasterChef, the TV Experience restaurant at the Millennium Marina Place in Dubai Marina. Based on the international hit television series restaurant will introduce a world-class dining experience to Dubai that will showcase the talents and recipes of MasterChef series contestants from many of the 60+ worldwide territories where the programme has been adapted. Internationally-acclaimed chef Margarita Vaamonde has been appointed to head the entire kitchen set-up and menu creation. In addition, contestants and champions from around the globe will share their stories and experiences with guests through signature dishes served during short-term residencies at the restaurant.

“MasterChef, the TV Experience” is a collaboration between Dubai-based F&B specialist The First Group and global content creator, producer and distributor, Endemol Shine Group. The teams worked with 30 winners across to create the initial menu for the restaurant.

Contact Us

Want to learn more about licensing possibilities with Endemol Shine Group? Please don’t hesitate to reach out to our licensing team directly!

General Brand Licensing enquiries

Please contact Megan Blackmore for more information about licensing opportunities
+44 (0)208 222 4969
Email Megan Blackmore

Brand Licensing

Endemol Shine Group Licensing
Shepherds Building Central
Charecroft Way
Shepherd's Bush
London W14 0EE

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