Endemol Shine Group are working with top food licensing and branding expert Guy Mottershead on global hit MasterChef, as part of a wider refresh of the brand’s off-air successes.
With more than 30 years experience in this sector, Mottershead built Jamie Oliver Licensing Ltd, and most recently established his own agency Licensing Works Ltd.
Mottershead will be working in an advisory capacity to help leverage the MasterChef consumer products, and further drive growth of the brand off-air. Mottershead will work alongside the Group’s brand licensing team as they develop a creative refresh of the MasterChef brand off-air and build a branded food range strategy, feeding into the Group’s overall food brand licensing strategy.
Jane Smith, Group Director, Brand Licensing & Gaming, Endemol Shine Group, said, “We recognise the added value that experts in their field can offer our brands and Guy brings a wealth of experience and learnings to our MasterChef business. Given Guy’s deep expertise in the food category, we are delighted to be working with him on a strategy to build long-term multi-territory licensing programmes for MasterChef, with food a particular focus.”
Simon’s Cat has launched its first ever dog-themed book, alongside announcing plans for a brand-new canine universe from the creators of the hit animated series.
This year marks ten years since the publication of the first Simon’s Cat book, and to date 1.7 million Simon’s Cat books have been sold. And now, the award-winning illustrator, animator and director Simon Tofield, is bringing everyone’s favourite feline back to the page, with a canine twist.
Available from today, Simon’s Cat It’s a Dog’s Life features all-new laugh-out-loud illustrations of different dog breeds and their quirky mannerisms as witnessed by the distinctly bemused Simon’s Cat. Whilst patrolling his territory, Simon’s Cat dips into the lives of dogs and their owners in his neighbourhood, including an English bulldog who is madly in love with a handsome looking foot stool and a pack of frustrating puppies
Coinciding with the release of Simon’s Cat It’s a Dog’s Life, the team behind the hit animation have announced that they are developing a brand-new universe featuring the antics of our canine companions. The new content will sit alongside the Simon’s Cat brand, introducing loveable dog characters to existing fans and new audiences of dog lovers and owners.
Hit animated series Simon’s Cat, has launched a brand-new plush range in collaboration with leading social commerce platform Teespring.
Available for pre-order, the Simon’s Cat Plush is based on the lovable white cat featured in the popular digital series. The limited edition plush is made from premium materials and comes with its own customisable collar.
The release of the Plushie follows the news at the end of last year announcing the launch of the Simon’s Cat Merch Shelf feature on YouTube with Teespring.
Jane Smith, Group Director, Brand Licensing & Gaming, Endemol Shine Group, said, “We are already seeing strong pre-order numbers for the Plushie which is a must-have for any Simon’s Cat fan. Strong, iconic products such as these are really key to satisfying the demand from the ever-growing international audience.”
Simon’s Cat will be featured at Endemol Shine Group’s stand C160 at this year’s BLE 1-3 October, ExCeL London.
With an incredibly diverse portfolio of titles of established brands and emerging properties, Endemol Shine Group are building long-term brand licensing programmes for some of the most recognisable IP in the world including the worldwide smash hit cookery show MASTERCHEF; multi-award winning cult drama PEAKY BLINDERS; the Netflix hit anthology series BLACK MIRROR; internationally loved digital animation SIMON’S CAT; British icon MR BEAN which is gearing up to celebrate its 30th anniversary next year; global game show phenomenon DEAL OR NO DEAL which recently returned to screens in the US; and the original and best reality TV revolution BIG BROTHER which marks its 20th birthday this year.
Jane Smith, Group Director, Brand Licensing and Gaming, Endemol Shine Group said, “Our portfolio is seeing significant international growth and with demand high, we are expanding our brand licensing offering into new markets and across new categories. The appetite from our global audience to engage with our shows is phenomenal. We are committed to developing fantastic new products and experiences for our fans, with categories such as experiential, gaming and ecommerce a key priority for us.”
Endemol Shine Group will showcase their portfolio, at stand Exhibit Hall — C160.
Endemol Shine North America has named veteran licensing executive Amber Sheppo as its new Senior Vice President, Licensing, it was announced today by Ben Samek, President & Chief Operating Officer, Endemol Shine North America.
In her new role, Sheppo will be responsible for the development of creative licensing partnerships and live events, while overseeing product development around the company’s non-scripted and scripted series in North America. Sheppo will also work closely with Endemol Shine Group’s Brand Licensing team to develop licensing opportunities for the company’s top series globally.
Sheppo takes over leadership of Endemol Shine North America’s licensing team from Tamaya Petteway, who has served as the studio’s Senior Vice President of Brand and Licensing Partnerships since June 2015.
Petteway will now serve as Senior Vice President, Brand Partnerships, where she will be primarily focused on the studio’s expanding brand partnerships efforts for Endemol Shine North America series such as “MasterChef” and “MasterChef Junior” (FOX), “Extreme Makeover: Home Edition” (HGTV), “The Biggest Loser” (USA), “Deal or No Deal” (CNBC) and “LEGO Masters” (FOX).
On September 14th and 15th, Birmingham celebrates the television show that has catapulted its history to a global audience. The show’s creator, stars, famous fans and its home city come together to create a spectacular, immersive and ‘legitimate’ event in its honour.
The Legitimate Peaky Blinders Festival will bring together immersive theatre, live music and fashion inspired by the series, a cinema showing, a museum, food, drink, poetry and more.
With 5 stages of music, live recreations of Peaky Blinders scenes involving 200 actors, fashion shows and mens’ grooming - fans will be living in the show’s world encompassing the Digbeth, Central Birmingham area.
Please contact Lucy Boylett for more information about licensing opportunities
+44 (0)20 8222 4146
Email Lucy Boylett
Endemol Shine Group Licensing
Shepherds Building Central
London W14 0EE