We control brand licensing rights to some of the most high profile and creative IP in the world. From Entertainment to Scripted through to Animation and Game Shows, this diverse portfolio offers commercial opportunities in multiple categories.

Latest News

29 July 2020
Peaky Blinders reveal 6 new licencees


These exciting product launches across multiple consumer categories will provide a much-needed boost to the retail industry for Q4 and are perfect additions to any Peaky Blinders fan’s Christmas lists.

The licencees include Half Moon Bay, who have a successful range of glassware, Kimm and Miller launching a range of beautifully crafted, bespoke gift sets. Boutique bedding specialist Dreamtex Ltd will be launching bedlinen all featuring the Shelby Company branding in a simple black and white design. Steamforged Games is bringing Peaky Blinders to tabletops with an official card game. Just Media have developed a Peaky Blinders travel game and Smiffy’s will launch quality fancy dress outfits inspired by the main characters.

10 June 2020
MasterChef cookware and kitchen appliance launches in South Korea


Endemol Shine Group announces they have teamed up with South Korea’s SJ Trend Co, LTD, who will manufacture and distribute a range of MasterChef cookware and kitchen appliance.

The deal will see a range of cookware and kitchen appliance based on the world’s most successful cookery brand available in South Korea for the first time. The range includes kitchen utensils as well as pots and pans. The first product to be unveiled is a ‘Double Action Compaction Blender’ which is a blender and food processor in one and will be launched on Hyundai Home Shopping this month and available at online retail outlets in South Korea.

The MasterChef brand extends into huge range of commercial activities across consumer products, experiential, publishing, and digital.

29 May 2020
Mr Bean Kicks of 30th Anniversary Year with slate of new products


Endemol Shine Group today announced a brand-new multi-category campaign for hit animated series Simon’s Cat. The all-new ‘Baby Simon’s Cat’ campaign incorporates new product, gaming and content strands over the coming months.

Last week it was announced that voice solutions specialists Voice Interactive have developed two Simon’s Cat voice skills for global distribution through Amazon's smart assistant. Talk to Simon’s Cat, enables users to listen to hundreds of never-before-heard Simon’s Cat sounds and Play With Simon’s Cat, allows users to adopt and play with their very own Simon's Cat.

Accompanying the release of the recently announced voice skills will be a brand new ‘Baby Simon’s Cat’ plushie from leading social commerce platform Teespring the new product will be available for pre-order this week, for two weeks. The new plushie is Simon’s Cat as a kitten which also ties into a new digital series launching on YouTube later this week.

Latest News

14 May 2020
Endemol Shine Group unveil latest Peaky Blinders ranges

Endemol Shine Group today announced a range of new products inspired by the multi-award-winning hit series Peaky Blinders.

Collectibles developers BIG Chief Studios have created a Tommy Shelby figurine, the first in a series of collectable figures from the series, with other characters in development. Outfitted in a stunning hand-tailored costume, the Tommy Shelby collectible is currently available for pre-order, with actor Cillian Murphy signing limited editions.

Puzzle market leaders Clementoni have secured the European rights to make a range of Peaky Blinders jigsaw puzzles. The first of these is due for release shortly with Aldi in the UK, in addition to being available on Amazon later in the year.

Growing the brand’s international presence, driven by the enormous success of the TV series globally, Endemol Shine Group are also working with men’s fashion French retailer Jules to develop and release a Peaky Blinders range of sweatshirts and t-shirts which will be available later this year across all Jules stores in France and via their website.

Further Father’s Day offerings which will be available exclusively online this year include limited edition Peaky Blinders t-shirts through the official webstore and e-cards which are available at Moonpig, Personalised.com, Card Factory and Funky Pigeon.

12 February 2020
Peaky Blinders launches first official beer


Global content creator, producer and distributor Endemol Shine Group, in partnership with Peaky Blinders creator, producer and official brand owner Caryn Mandabach Productions, today announced a collaboration with the multi-award-winning Thornbridge Brewery for the TV show’s first official beer.

Inspired by the hit series, Shelby, A 5% India Pale Ale has been created by Thornbridge Brewery. Thornbridge took their inspiration from the kind of beer styles that would have been around in 1919, at the time of the Peaky Blinders, and have created something that they feel, The Garrison would be proud to serve.

The official launch of Shelby will be at the new Thornbridge and Co. Pub - The Colmore, in the heart of Birmingham on 20th February. Thornbridge will also be bottling Shelby which will be available next month.

7 February 2020
MasterChef partners with Arovo for homewares range


Endemol Shine Group today announced a partnership between leading European housewares company Arovo, and the world’s most successful cookery brand MasterChef.

The multi territory deal will offer a broad selection of products and will include ceramics, tableware, textiles, cookware, knives, utensils, small domestic appliances and more. The first collection will launch at the Ambiente fair in Frankfurt later this month.

Arovo has been a leading international designer and supplier in the housewares market for over 25 years. The company has evolved from its beginning in dinnerware to now covering kitchen, table top and home deco, along with fashion & beauty and multimedia products, selling these items in over 25 countries worldwide.

Contact Us

Want to learn more about licensing possibilities with Endemol Shine Group? Please don’t hesitate to reach out to our licensing team directly!

General Brand Licensing enquiries

Please contact Lucy Boylett for more information about licensing opportunities
+44 (0)20 8222 4146
Email Lucy Boylett

Brand Licensing

Endemol Shine Group Licensing
Shepherds Building Central
Charecroft Way
Shepherd's Bush
London W14 0EE

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