We control brand licensing rights to some of the most high profile and creative IP in the world. From Entertainment to Scripted through to Animation and Game Shows, this diverse portfolio offers commercial opportunities in multiple categories.

Latest News

20 Mar 2019
Endemol Shine Group announces first Peaky Blinders console game

Curve Digital and award-winning game studio FuturLab will work with Endemol Shine Group to develop and publish a narrative action game inspired by the critically acclaimed, epic gangster drama. With a highly innovative, story driven design, players can control all of their favourite characters as they navigate the distinctive Peaky Blinders universe, featuring popular locations from series. The official Peaky Blinders game will launch next year on PC and Console.

Anil Mistry, Director of Games & Gambling, Endemol Shine Group added, “In Curve and FuturLab we have great partners who will deliver a high-end game which can be enjoyed by fans of the series and gamers alike. The unique world created by the Peaky Blinders series lends itself incredibly well to this style of gaming, and players can look forward to an authentic, original and immersive game experience.”

25 Feb 2019
First phase of leading licensees appointed for Peaky Blinders

Endemol Shine Group announced the latest raft of licensees for the award-winning, epic gangster drama, Peaky Blinders. In addition, the official Peaky Blinders webstore will launch next month which will offer consumers print-on-demand apparel and the range of licensed products.

Appointed licensees for the official Peaky Blinders brand include independent publisher Michael O’Mara Books, and leading manufacturers and distributors Bravado, Corsair, GB Eye, Danilo and BB Designs. Endemol Shine Group are working in partnership with the licensees to develop official collections that will be available at retail and online throughout 2019. The latest appointments follow the news last month that David Beckham’s British menswear label Kent & Curwen have collaborated with the official Peaky Blinders brand for a tailored menswear collection.

31 Jan 2019
Simon’s Cat Dash lands in China


Endemol Shine China have partnered with 360 Games, a leading games company a leading game company in China, to localize and operate the hit mobile game Simon’s Cat Dash.

Simon’s Cat Dash is an endless runner mobile game based on the globally successful animated comedy series Simon’s Cat. It was developed by Endemol Shine Group studio Good Catch, who worked closely with the Simon’s Cat team to create a host of original characters and animation exclusively for the game.

360 Games is the number one Android mobile distribution platform in China. The company has been growing its casual games offering and looking to the international market for suitable titles to bring into China. Simon’s Cat Dash is a great example of this genre and fits perfectly with 360 Games’ strategy.

Latest News

25 Jan 2019
China launches first Humans edutainment licensing product

The first Humans licensed products have launched in China with Endemol Shine China’s local partner for the Humans brand, Mint Reading, which delivers English learning products via WeChat.

Scripts of Humans UK Season 1 are divided into sections, providing 10 minutes of reading each day to help readers wanting to learn or improve their English. All dialogue in the scripts are from the original show and readers can also listen to accompanying audios in English.

Themed chat groups will also be created to encourage active discussion among readers about the storyline and the show. Tutors will be on hand to help readers understand the content and strengthen key words and phrases.

In addition to the English learning materials, Mint Reading will also publish the scripts as print books which will be sold via their online shop, and other book selling channels in China.

15 Jan 2019
Tenable launch brand new board game

Rocket Games have partnered with Endemol Shine to design and manufacture a new board game based on hit UK quiz show Tenable. The game will be distributed by Asmodee UK and Tenable host Warwick Davis will be attending Asmodee’s Toy Fair stand (E109) on Tues 22 Jan.

The brand new game adapts the game of completing top-10 lists into a format that the whole family can enjoy around the table at home.

Tenable, which is produced by Initial as part of Endemol Shine UK, has aired on ITV since November 2016, with 140 episodes already under its belt, 30 more to air starting later in January and a further 60 soon to go into production.

The show’s popularity, which saw its last series achieve a market share 24% higher than the daytime average, has also spawned a best-selling app on Apple and Android.

7 Jan 2019
David Beckham’s menswear label announces official Peaky Blinders collection

British menswear label Kent & Curwen have collaborated with Peaky Blinders for an Autumn Winter ’19 tailored menswear capsule collection.

Under Creative Director Daniel Kearns & Business Partner David Beckham, Kent & Curwen's 'Garrison Tailors by Order of the Peaky Blinders' collection is an official collaboration with the makers of the series, inspired by Peaky Blinders and licensed by Endemol Shine Group.

The collection includes classic three-piece tweed suits, signature collarless shirts, peg-leg wool trousers and flat caps.

A Caryn Mandabach Production and Tiger Aspect Production for the BBC, Peaky Blinders was created and written by Steven Knight. The BAFTA winning series is distributed by Endemol Shine Group and has sold across more than 180 countries.

Contact Us

Want to learn more about licensing possibilities with Endemol Shine Group? Please don’t hesitate to reach out to our licensing team directly!

General Brand Licensing enquiries

Please contact Megan Blackmore for more information about licensing opportunities
+44 (0)208 222 4969
Email Megan Blackmore

Brand Licensing

Endemol Shine Group Licensing
Shepherds Building Central
Charecroft Way
Shepherd's Bush
London W14 0EE

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