We control brand licensing rights to some of the most high profile and creative IP in the world. From Entertainment to Scripted through to Animation and Game Shows, this diverse portfolio offers commercial opportunities in multiple categories.

Latest News

2 August 2019
AEG Presents, Steven Knight, Caryn Mandabach Productions and Endemol Shine Group present The Legitimate Peaky Blinders Festival

On September 14th and 15th, Birmingham celebrates the television show that has catapulted its history to a global audience. The show’s creator, stars, famous fans and its home city come together to create a spectacular, immersive and ‘legitimate’ event in its honour.

The Legitimate Peaky Blinders Festival will bring together immersive theatre, live music and fashion inspired by the series, a cinema showing, a museum, food, drink, poetry and more.

With 5 stages of music, live recreations of Peaky Blinders scenes involving 200 actors, fashion shows and mens’ grooming - fans will be living in the show’s world encompassing the Digbeth, Central Birmingham area.

16 July 2019
MasterChef partners with Superlative Foods to launch food products in Asia

Endemol Shine Group today announced a deal with Singapore based food manufacturer Superlative Foods for worldwide smash hit MasterChef. The partnership marks the first food product deal for MasterChef in Asia.

Superlative Foods, who focus on bringing high-quality, organic certified and minimally processed foods to their customers, will deliver a range of MasterChef branded products including nuts, seeds, whole grains, spices and baking essentials.

Aimed at online and premium food stores distribution, the ranges are currently in development, with products launching towards the end of this year across Singapore and Hong Kong. Superlative Foods also plan to introduce MasterChef themes to the range such as the iconic Mystery Box and the MasterChef pantry.

1 July 2019
Simon’s Cat continues international growth with further agent appointments

Independent licensing agency Plus Licens have been appointed agent across the Nordics and CEE. Award-winning licensing company CLICK! will oversee the licensing programme in Southeast Asia and Hong Kong.

The agents will manage a burgeoning list of deals including board games, apparel, personal care, pet accessories, plush toys and figurines as well as calendars and stationary. They will work closely with the Simon’s Cat team to build on the existing licensing programme in addition to opening up new opportunities in their respective regions.

Plus Licens and CLICK! join existing agents for Simon’s Cat including Lizenzwerft for Germany, Austria and Switzerland, License Connection in the Benelux, Enpop in South Korea and Block 12 in China.

Latest News

28 May 2019
Just Games and Endemol Shine Group join forces for the launch of the Peaky Blinders Board Game

Just Games, in collaboration with global content creator, producer and distributor Endemol Shine Group, announced the launch of a board game based on the popular British drama series Peaky Blinders. The Peaky Blinders board game is scheduled for October 2019, and allows players to follow in the footsteps of the notorious Shelby family. The development and launch of the Peaky Blinders board game is the first board game collaboration between the two media companies.

Travel back to the golden twenties, into Birmingham, after the first World War. Play your own role in a war between different factions. Increase your personal stats like charisma, strength and intellect to overcome your enemies and accomplish your missions. But you can’t do all of this alone. Create a network of friends and enemies, make investments and confront your biggest competitor, to win!

13 May 2019
The world’s first official Peaky Blinders escape rooms are set to be unveiled

Endemol Shine Group have agreed a deal with a Midlands-based operator Escape Live to bring the first experiences to Birmingham later this year – with plans to expand across the UK.

Jas Sodhi, managing director at Escape Live, said: “This is fantastic news for Peaky Blinders fans everywhere and we’re looking forward to re-imagining this international drama phenomenon into a number of escape experiences.

“The first rooms will be coming to Birmingham soon and we can’t wait for fans of the series to see what we have planned.

“We have acquired a new property which will be the home of the new experiences and we believe the character of that building fits the series perfectly.”

Jane Smith, Director, Brand Licensing & Strategy for Endemol Shine Group, added: “There is a huge appetite from audiences to take part in experiences based on the Peaky Blinders series and it is key for us to ensure that the official products and events live up to fans expectations.

“We are delighted to have teamed up with the experienced team at Escape Live who will bring the Peaky Blinders series to life and deliver an outstanding experience which will really wow players.”

26 Apr 2019
First ever Peaky Blinders virtual reality drama game to launch in 2020

Peaky Blinders’ fans and VR gaming enthusiasts can, for the first time, infiltrate the underground criminal world of the urban street gang. They will undertake a covert and unorthodox mission and defeat a rival gang.

If successful with the mission, they will earn their cap and be a fully-fledged member of the Peaky Blinders, every fan’s dream!

Players will come face-to-face with new and well-known characters, explore iconic locations in Small Heath, such as the Shelby’s illegal betting shop, and be able to raise a virtual glass of Irish whiskey in The Garrison Pub. They will be immersed in Peaky Blinders’ world and the dramatic action that unfolds as the story progresses.

The game from new VR studio Maze Theory will be available across all VR platforms from Spring 2020 and be localised for key territories across the globe.

Contact Us

Want to learn more about licensing possibilities with Endemol Shine Group? Please don’t hesitate to reach out to our licensing team directly!

General Brand Licensing enquiries

Please contact Megan Blackmore for more information about licensing opportunities
+44 (0)208 222 4969
Email Megan Blackmore

Brand Licensing

Endemol Shine Group Licensing
Shepherds Building Central
Charecroft Way
Shepherd's Bush
London W14 0EE

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